Play a role as a bridge link
Promote the common aspiration of the people
(11th May 2017)
State Administration of Press,Publication,Radio,Film and TV
To give full play to the role of radio, film, press and to strengthen the emotional ties with the people from the “Belt and Road” countries the State Administration of Press, Publication, Radio, Film, and Television (SAPPRFT) has carried out the “Silk Road Film & TV Bridge Project” and the “Silk Road Book Project” under the guidance of the Publicity Department of the Communist Party of China. Under the “Belt and Road” framework, the SAPPRFT also held activities such as the “2016-2017 China-Russia Media Communication Year” and the “2017 China-Central and East Europe Media Year.”
The “Silk Road Film & TV Bridge Project” centered on the “Belt and Road” is carried out by the SAPPRFT under the guidance of the Publicity Department. The project is aimed to promote the radio, film, and TV sector as a tie connecting with people from the “Belt and Road” countries. In the spirit of Silk Road, namely “peaceful cooperation, open and inclusiveness, mutual learning, mutual benefit and win-win,” the project has engaged in news reporting, film making, media activities, and industrial cooperation to tap into the resources and explore the essence of Chinese cultures as well as to enrich the cultural connotation of the “Belt and Road.” By suiting the majority’s need in terms of values, cultural spirit, and aesthetics in targeted countries, the project helped promote cultural communication and mutual learning between civilizations.
A. Silk Road Film & TV Bridge Project
The Film Bridge Project was officially launched in March 2014. For three years, the project has been covering news, creating fine works, and promoting production and translation of films through delicate planning and guidance to explore effective cooperation means and operation model with countries along the “Belt and Road.” Between 2014 and 2017, China’s radio and film sector has planned 766 programs under the Film Bridge Project, which is conducive to the promotion of emotional ties, communications, and cooperation with the “Belt and Road” countries. The details are as follows:
1. Promoting the Silk Road spirit and people’s emotional ties through news coverage. With delicate planning on the choice of subjects, the Silk Road spirit has profoundly elaborated and spread the Silk Road spirit. The “Belt and Road” is a major step that benefits people from China and countries along the “Belt and Road.” The Film Bridge Project has made coverage plans to enhance people’s understanding of the initiative. The China Central Television (CCTV) made documentary Silk Road Economic Belt, TV series “New Starting Point for Common Prosperity”, series coverage Flying through Thousands of Years to See the Silk Road, Me and the Belt and Road, and Win-win cooperation and People’s Emotional Ties. The TV series “New Starting Point for Common Prosperity” has drawn much attention from domestic and foreign media. Japanese Yomiuri Shinbun published an article on the program. China National Radio launched a “News Coverage Series of Radio Stations from ‘Belt and Road’ Countries” that includes 14 live broadcasts on Silk Road and web special “Belt and Road on the Move.” After aired on melted media platform, the programs were well-received, with several exclusive reports widely reposted. CCTV aired program “Silk Road, Beginning of Dream” consolidates material from its English, Spanish, French, Arabic, and Russian channels. The program includes 120 episodes based on interviews conducted in 36 Chinese cities and 14 foreign countries. The program was also aired on La Cinq, French Polynesia Television, French Polynesia Tahiti Television, and the national televisions of Kazakhstan and Kyrgyzstan, etc.
2. Holding the Silk Road International Film Festival and BRICS Film Festival in an attempt to facilitate joint film production, film industry development, and Chinese cultures going out. Initiated in 2014, the Silk Road International Film Festival has been held for three times. This is China’s third comprehensive international film festival following another two of Shanghai and Beijing. The third Silk Road International Film Festival attracted 57 countries, marking a significant increase of its influence. The “2017 BRICS Film Festival” will be held in Chengdu in June. In time, 30 films from China, Brazil, Russia, India, and South Africa will be on exhibition. The festival will include opening and closing ceremonies, film forums, and film screening.
3. Jointly produced fine works on the theme of Silk Road help promote mutual-learning between civilizations and cultural prosperity along the “Belt and Road.” China has currently signed joint film shooting agreements with 15 countries as well as joint TV series shooting agreements with New Zealand and the UK. In recent years, Chinese and foreign media have jointly delivered a number of works related to the subject of Silk Road, for example, Chinese-Indian venture Kung Fu Yoga, Chinese-Czech animation Panda and Little Mole, Chinese-Russian TV show The Clear Sky, Chinese-Britain documentary Confucius.